Weaving the Goodness of Stevia Throughout Our Journey
From the start, our goal was to build a company on the notion of small footprint, big impact. So we designed a business model that integrated sustainability from the seed to the farmers to our sweeteners and flavors.
Our Sustainability Vision
Our vision is to achieve a cumulative reduction of the impact that the food and beverage industry has on the environment and global caloric intake.
The stevia leaf is 200-350x sweeter than sugar. Because extracts from stevia are so sweet, you need less land, less water and less carbon to produce the same amount of sweetness when compared to other natural sweeteners like sugar cane or corn.
Throughout the entire supply chain PureCircle looks for new ways to limit environmental inputs.
We have laid out the industry’s first 2020 sustainability goals with a commitment to reduce:
- 1 million metric tons of carbon
- 2 trillion liters of water
- 13 trillion calories
We have adopted a sustainable agricultural policy which supports thousands of farmers through our fair market policy. We train a range of stevia farmers throughout the world on issues including food security, waste reduction, biodiversity and more.
Since 2011, we have provided enough stevia to eliminate 3.8 trillion calories from global diets. Together, with our customers, consumers can maintain the tastes they love while reducing calories. Our focus on innovative stevia sweeteners and flavors will provide an even greater selection of reduced calorie foods and beverages that are naturally sweetened.
Reducing the Carbon and Water Footprint
Because of our unwavering commitment to the environment, we produce our stevia ingredients in a manner that has a dramatically lower carbon and water footprint than other sweeteners. Our large-scale recycling and treatment plant reuses a high percentage of water. By converting plant waste into organic fertilizer, we also help reduce the carbon footprint.