PureCircle Has Vastly Increased Its Capacity To Supply Reb M to the Beverage and Food Industries

by PureCircle | July 12, 2018 | News, Press Release SHARE: 

Enough to Sweeten 500 Million Cases of Carbonated Soft Drinks or the Equivalent.

Cost Comparable to Sugar.

July 12, 2018  Chicago, IL– PureCircle (LSE: PURE), the world’s leading producer and innovator of stevia sweeteners, announces that its recent advances in expanding capacity now enable it to supply significantly more Reb M to global beverage and food companies.  Using beverage sweetening as an equivalized example, PureCircle can now supply enough Reb M to sweeten about 500 million cases of zero-calorie carbonated soft drinks.  PureCircle continues to build production capacity, and it estimates that three years from now,  it could supply enough Reb M to sweeten 1 billion cases of zero-calorie carbonated soft drinks or the equivalent in beverages and foods using Reb M as the sweetener.

PureCircle further estimates that, depending on amounts purchased and terms of purchase, companies buying Reb M from PureCircle will find the cost of using it to sweeten a beverage or food, equivalent to their cost of using sugar to achieve the same level of sweetening.

Reb M is the variant of stevia sweetener which has the most sugar-like taste and which is most sought after by beverage and food companies.

Until now, a challenge has been that Reb M is present only in relatively small amounts in conventional stevia plants.  PureCircle has developed a proprietary strain of the stevia plant that it calls Starleaf ™ stevia.  Starleaf stevia plants contain greater amounts Reb M than conventional stevia plants, and PureCircle is massively ramping up its planting of Starleaf stevia.

PureCircle produces Reb M both directly from the Starleaf stevia plant and from other stevia sweeteners in the plant.  In the latter case, PureCircle starts with purified stevia leaf extract with low Reb M content and by adding an enzyme, the maturation to Reb M is completed, just as the leaf does naturally.  Enzymes play a similar role in various products including baby food, cheese, other dairy products and chocolate.

The Reb M produced from the two processes are both from the stevia leaf and are identical in great taste.

All of PureCircle’s stevia sweeteners – produced using either of the above-cited processes — are non-GMO.

In addition, they all are “GRAS.”  “GRAS” is a U.S. Food and Drug Administration designation meaning  “generally recognized as safe” by experts.  That means they can be used by food and beverage companies as ingredients in the U.S.  (For information on stevia use in other markets, please contact the PureCircle representatives listed at the bottom of this release.)

A number of beverage and food companies are already using PureCircle’s Reb M in their products.  PureCircle’s expansion in production of Reb M will help beverage and food companies obtain supplies of an ingredient they need, as they continue to respond to their consumers’ desires for more zero- and low-calorie products using plant-based sweeteners.

As the result of its innovation, research and development work with stevia, PureCircle has been granted an array of stevia-related patents.  These patents – plus additional applied for patents — cover a wide range of stevia-related products and processes.  Beyond patents, and further enhancing its broad-based intellectual property, the company has extensive trade secrets and know-how.

PureCircle works with food and beverage companies to make formulation with stevia simple and offers a number of specialized variants and blends of stevia sweeteners designed to work optimally in different consumer product categories.

By way of background, the story of stevia is evolving, and PureCircle is leading that evolution.  Not long ago, stevia was a little known, plant-based zero-calorie sweetener – basically one ingredient, Reb A — that worked well in some beverage and food applications.   But today, we offer Reb M and other stevia leaf sweetener ingredients with sugar-like taste and zero calories.  These from-nature sweeteners — often used in combinations with each other — work well in a wide variety of beverages and foods, and that is advantageous for beverage and food companies.  They have an increasing need for just such an ingredient, because consumers, health experts and governments have become increasingly concerned about obesity and diabetes, and consumers have also become increasingly health and wellness conscious.

For more information on PureCircle, please see: www.purecircle.com

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Note to reporters and editors:

For more information on PureCircle, stevia and sweeteners, and/or to arrange an interview, please contact:

Carolyn Clark, Director of Global Marketing

Email:  carolyn.clark@purecircle.com  Phone: 1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email:  Jackson.Pillow@purecircle.com  Phone: +1 630 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200 pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/