PureCircle Announces First Stevia Antioxidant Product for Food & Beverages

by PureCircle | June 26, 2017 | News, Press Release, PureCircle In the News SHARE: 

June 26, 2017 – Kuala Lumpur, Malaysia – PureCircle (PURE.LSE), the world’s leading producer and innovator of great-tasting stevia sweeteners and flavors for the global beverage and food industry, today announces it has developed the first commercially viable stevia antioxidant product providing food and beverage companies new access to health and wellness ingredients for their consumers.

While researchers have known that antioxidants are present in stevia plants, PureCircle is the first company to be able to extract them from the stevia leaf for use in food and beverage products. PureCircle has created a unique process for extracting and purifying this plant- based antioxidant ingredient at a global scale.

The company’s antioxidant product has a clean taste profile with a hint of sweetness. PureCircle is currently sampling the new product with customers with full rollout expected after anticipated US regulatory approval in 2018.

Experts believe antioxidants help inhibit and slow down the damage caused by free radicals in the body. Consumers’ desire for these health benefits has driven an increase in product launches with antioxidant claims by +18% over the past five years.*

This new stevia antioxidant will extend PureCircle’s portfolio beyond its innovative flavor modifiers and great-tasting sweeteners. This product enables PureCircle to broaden its offerings, providing customers with a spectrum of plant-based stevia ingredients.

Commenting on the announcement, Faith Son, Vice President of Marketing & Innovation, said:

“Stevia as an antioxidant will further support beverage and food companies in providing their customers with health benefits and great-tasting products containing compounds commonly found in ‘superfoods’ such as fruits, vegetables, nuts and grains. Although it has been known that stevia plants contain antioxidants, the ability to extract is a major commercial advance.”

* Data provided by Mintel GNPD

Enquiries:

Investors/Analysts

Magomet Malsagov, CEO

Email: malsagov@purecircle.com

Rakesh Sinha, CFO

Email: rakesh.sinha@purecircle.com

Media

Carolyn Clark, Director of Global Marketing

Email: carolyn.clark@purecircle.com Phone: 1 (630) 517 0812

Emma Kane (Redleaf), Media Relations

Email: media@purecircle.com Phone: +44 (0)20 7382 4747

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality innovative stevia
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200
  • PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia.
  • PureCircle’s shares are listed on the main market of the London Stock
  • For more information, visit: purecircle.com.

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant are becoming an increasingly important tool for these
  • Stevia sweeteners provide clean, sugar-like taste. Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the
  • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than
  • Research has shown that the steviol glycoside molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organizations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit http://globalsteviainstitute.com/