Stevia Use In Beverages And Foods Continues To Increase. Launches With Stevia Leaf Sweetener Up +10% in 2017.

by PureCircle | March 22, 2018 | News SHARE: 

Major CPG Companies Are Using Plant-Based Stevia In Snacks, Juice Drinks, Soft Drinks, Dairy, Confectionery, Etc.

March 22, 2018 Chicago, IL– PureCircle (LSE: PURE), the world’s leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industries, reports that the use of stevia leaf sweetener in beverages and food products continues to expand.

Global launches of beverage and food products containing stevia have grown steadily since 2012, and in 2017 alone, increased more than +10% vs. 2016.  That data, and all data contained herein, is from Mintel Group Ltd, which describes itself as the world’s leading market intelligence agency.

Looking at results separately for beverages and foods, launches of beverage products containing stevia grew 11% from 2016 to 2017.  Launches of food products containing stevia grew 10% from 2016 to 2017.

As this data shows, stevia is quickly becoming an important ingredient for beverage and food companies.

Top categories for launches containing stevia in 2017 included snacks, juice drinks, dairy, carbonated soft drinks and confectionery.

Producers of food and beverage products designed for kids (age 5-12) are also making more use of stevia, as it enables them to formulate products with no- or reduced-calories using a plant-based sweetener.  In 2017, launches of products containing stevia with a claim for kids (aged 5-12) increased 16% from 2016.

Major companies launching products with stevia leaf sweetener last year included the following (in alphabetical order):  Calbee Foods, The Coca-Cola Co, Groupe Danone, Grupo Bimbo, Kraft Heinz, Nestle, PepsiCo, Seven & i Holdings; and Unilever.  Due largely to PureCircle’s research, development and innovation, stevia offers beverage and food companies a zero-calorie, plant-based sweetener that has a taste profile similar to sugar.

Stevia is a zero-calorie sweetener made from a plant.  Other major zero-calorie – or high-intensity  sweeteners (aspartame, sucralose and acesulfame potassium) are not.  The usage of stevia leaf sweeteners has grown dramatically.  In 2012, stevia was used in 16% of food and beverage products launched with high intensity or diet sweeteners.  By 2017, that number has risen to 28%.  Aspartame, however, is becoming less widely used.  In 2012, aspartame was used in 36% of new foods and beverages utilizing high intensity sweeteners.  By 2017, that number was down to 25%.  That means, looking at foods and beverages launched with high intensity sweeteners in 2017, plant-based stevia was used more than aspartame.

The beverage and food product launches with stevia are occurring worldwide with all global regions participating.  The top two regions were Asia/Pacific (40%) and Europe (22%), followed by Latin America, North America and Middle East/Africa.

The story of stevia is evolving.  Not long ago, it was a little known, plant-based zero-calorie sweetener – basically one ingredient — that worked well in some beverage and food applications.   But today, we offer a range of stevia leaf sweetener ingredients with sugar-like taste and zero calories.  These from-nature sweeteners — often used in combinations with each other — work well in a wide variety of beverages and foods, and that is advantageous for beverage and food companies.  They have an increasing need for just such an ingredient, because consumers, health experts and governments have become increasingly concerned about obesity and diabetes, and consumers have become increasingly health and wellness conscious.

PureCircle works with food and beverage companies to make formulation with stevia simple and has the capacity to supply ample amounts of the best-tasting stevia sweeteners using its proprietary Starleaf plants.

For more information on PureCircle, stevia and Starleaf, please see: www.purecircle.com

Note:  The data in this release reflects new product launches from January-December 2017 and was extracted from the Mintel Global New Products Database in March 2018.

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Media Enquiries 

Carolyn Clark, Director of Global Marketing

Email: carolyn.clark@purecircle.com  Phone: 1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email:  jackson.pillow@purecircle.com  Phone: +1 630 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200 pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/