PureCircle’s Advances Now Enable It to Greatly Expand Production of Best-Tasting Stevia Sweeteners for Beverage and Food Companies.

by PureCircle | April 2, 2018 | News SHARE: 

These Plant-Based Sweeteners Are Non-GMO and Are ‘GRAS’ as Defined by the F.D.A.

April 2, 2018 Chicago, Illinois  – PureCircle (LSE: PURE), the world’s leading producer and innovator of stevia ingredients, announces that its recent advances now enable it to significantly boost production of the stevia sweeteners which have the most sugar-like taste and which are most sought after by beverage and food companies.

The stevia leaf is a miracle of nature.  It contains many sweetener variants, including those known as Reb A, Reb D and Reb M.  Each is an intense sweetener, enabling production of low- and zero-calorie beverages and foods, sweetened with an ingredient from a plant.

Reb A was introduced as an ingredient to the food and beverage industries in 2008 and worked in some beverages and foods, but had some taste limitations.  However, the newer stevia sweetener variants, Reb D and Reb M, have taste profiles quite similar to sugar and are valuable ingredients for the food and beverage companies.

Until now, a challenge has been that Reb D and Reb M are present only in relatively small amounts in the conventional stevia plant.  PureCircle’s innovation has addressed that in two ways.

First, PureCircle has developed a proprietary strain of the stevia plant that it calls Starleaf ™ stevia.  Starleaf stevia plants contain greater amounts of Reb D and Reb M than conventional stevia plants.  As previously announced this year, PureCircle is massively ramping up its planting of Starleaf stevia.

In addition, to further enable it to provide food and beverage companies with significant amounts of Reb D and Reb M, PureCircle now has two ways of producing those stevia sweetener products.  PureCircle continues to produce Reb D and Reb M by extracting them from its proprietary Starleaf plants.   But now it can also produce Reb D and Reb M in much greater scale, directly using the more abundant Reb A in the production process.  The Reb D and Reb M produced from the two processes are from the stevia leaf and are identical in great taste.

A number of consumer companies are already using PureCircle’s Reb D and Reb M in their products.  PureCircle’s expansion in production of Reb D and Reb M will increase the supply of these stevia sweeteners with the most sugar-like taste.  That will help the beverage and food companies get access to an ingredient they need, as they continue to respond to their consumers’ desires for more zero- and low-calorie products using plant-based sweeteners.

PureCircle has already begun ramped-up production of Reb D and Reb M.  PureCircle CEO Maga Malsagov says, “large-scale volumes are now available at attractive prices.”  He adds that the product is “consistently of the highest quality.”

All of PureCircle’s stevia sweeteners – produced using either of the above-cited processes — are non-GMO.

In addition, they all are “GRAS.”  “GRAS” is a U.S. Food and Drug Administration designation meaning  “generally recognized as safe” by experts.  That means they can be used by food and beverage companies as ingredients in the U.S.  (For information on stevia use in other markets, please contact the PureCircle representatives listed at the bottom of this release.)

As the result of its advanced innovation, research and development work with stevia, PureCircle has been granted an array of stevia-related patents.  These patents – plus additional applied for patents — cover a wide range of stevia-related products and processes.  Beyond patents, and further enhancing its broad-based intellectual property, the company has extensive trade secrets and know-how.

PureCircle works with food and beverage companies to make formulation with stevia simple and offers a number of specialized variants and blends of stevia sweeteners designed to work optimally in different consumer product categories.

By way of background, the story of stevia is evolving, and PureCircle is leading that evolution.  Not long ago, stevia was a little known, plant-based zero-calorie sweetener – basically one ingredient, Reb A — that worked well in some beverage and food applications.   But today, we offer a range of stevia leaf sweetener ingredients with sugar-like taste and zero calories.  These from-nature sweeteners — often used in combinations with each other — work well in a wide variety of beverages and foods, and that is advantageous for beverage and food companies.  They have an increasing need for just such an ingredient, because consumers, health experts and governments have become increasingly concerned about obesity and diabetes, and consumers have also become increasingly health and wellness conscious.

For more information on PureCircle, please see: www.purecircle.com

– ends –

Enquiries Media

Carolyn Clark, Director of Global Marketing

Email:  carolyn.clark@purecircle.com  Phone: 1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email:  jackson.pillow@purecircle.com  Phone: +1 630 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200 pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/