PureCircle Unveils Stevia Cocoa and Vanilla Flavor Enhancers

by PureCircle | July 18, 2017 | News SHARE: 


Cost-effective, sustainable solutions to bolster customer supply of cocoa and vanilla ingredients to respond to consumer demand

Kuala Lumpur, Malaysia, July 18, 2017 – PureCircle (PURE.LSE), the world’s leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry, notifies the market that today it is launching new stevia leaf-based flavor enhancers. These flavor enhancers significantly augment both vanilla and cocoa flavors, enabling companies to produce products at a manageable price point.

The new products can be labelled as natural flavors on product ingredient labels.  These breakthroughs build on PureCircle’s extensive range of flavors which allows them to enhance key benefits such as mouthfeel, sweetness quality and different tonalities across a wide range of applications.

Consumer demand for natural cocoa and vanilla ingredients has never been stronger. As evidenced by global new product launches from Mintel*, new products containing cocoa have grown +16% over the past 5 years, and vanilla has increased +31% over the same time period (2011 to 2016).

PureCircle’s new flavor enhancers bolster companies’ supply of limited cocoa and vanilla ingredients, and thereby diversify risk strategies by introducing a plant-based solution. These new products will allow developers to reduce the amounts of cocoa and vanilla alongside sugar without compromising taste.

Commodity markets for cocoa and vanilla can be highly volatile. In 2016, cocoa prices fluctuated between $2,000 and $3,000 per metric ton. Following much publicized flooding and other issues, experts have estimated that vanilla will exceed $500/kg.

These new stevia leaf discoveries enable PureCircle to engage with customers active in the $12bn cocoa market and $1bn vanilla market (based on current prices).

Along with these flavor enhancer discoveries, PureCircle’s innovative stevia sweeteners continue to see heavy adoption as they enable low-calorie and zero-calorie formulations of food and beverages.  PureCircle is continuing its leadership role in the research, development and innovation to produce a growing supply of multiple varieties of stevia sweeteners.

Commenting, Faith Son Head of Marketing and Innovation said:

“We are excited to have an opportunity to meet new needs of our customers by introducing these flavor enhancers that specifically address cocoa and vanilla. We strive to uncover new properties within the stevia leaf, and this breakthrough enables us to service new markets and customers in a meaningful way.  PureCircle is committed to maximising the full potential extracted from each leaf, and we believe our ability to reduce sugar and enhance key flavor tonalities naturally will be a winning combination.”


Magomet Malsagov, CEO

Email: malsagov@purecircle.com

Rakesh Sinha, CFO

Email: rakesh.sinha@purecircle.com


Carolyn Clark, Director of Global Marketing

Email: carolyn.clark@purecircle.com

Phone: (630) 256-8394

Emma Kane (Redleaf), Media Relations

Email: media@purecircle.com

Phone: +44 (0)20 7382 4747

Notes to Editors

About PureCircle

    • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
    • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
    • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
    • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200 pending.
    • PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia.
    • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It recently completed the expansion of its Malaysian stevia extract facility, increasing its capacity to supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
    • PureCircle’s shares are listed on the main market of the London Stock Exchange.
    • For more information, visit: www.purecircle.com

    About stevia

    • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
    • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
    • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
    • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
    • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
    • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
    • For more information on the science of stevia, please visit http://purecirclesteviainstitute.com

* Data provided by Mintel GNPD 2011-2017