PureCircle Presents Latest Stevia Innovation and Usage Trends At Barcelona Beverage Industry Event

by PureCircle | February 14, 2019 | News SHARE: 

Barcelona, Spain 14 February 2019 – PureCircle (LSE: PURE), the world’s leading producer and innovator of great-tasting stevia sweeteners, shared the latest insights regarding the best tasting stevia leaf sweeteners, functional ingredients and product launch trends at a recent Barcelona event. Speaking at the Non-Alcoholic Beverage Strategy Congress 2019, Olivier Kutz, PureCircle’s Senior Director of Regional Sales for Europe, shared with attendees information on the recent advances in stevia leaf ingredients, and the growth of stevia product launches in Europe during 2018.

In 2018, new product launches with stevia rose +26% overall in Europe when compared to 2017.  Looking at new product launches with stevia in individual categories, exhibiting strong growth were: desserts and ice cream, ready-to-drink beverages and dairy. The data used in this release was provided by Mintel Global New Products Database (GNPD)*.

Kutz elaborated on these growth trends in addition to how PureCircle is continuing its stevia industry leadership in supplying great sweetener taste with Reb M.  PureCircle’s Reb M stevia leaf sweetener advances enable it to provide greater scale and cost-savings while maximizing taste in customers’ zero- and reduced-calorie food and beverage products. PureCircle pioneered these sugar-like, plant-based, non-GMO ingredients from the stevia leaf.  PureCircle has also developed and will start selling protein, fiber and antioxidants from the stevia leaf.

PureCircle provided conference attendees samplings of zero-added-sugar products featuring Reb M as the principal sweetener.  They included a no sugar added enhanced pear water, lemon lime soda and an orange juice drink.

The story of stevia is evolving.  Not long ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today we offer a range of stevia leaf sweetener ingredients, including Reb M, with sugar-like taste and zero calories. Food and beverage companies have an increasing need for just such an ingredient, because consumers, health experts and governments have become increasingly concerned about obesity and diabetes, and consumers have become increasingly health and wellness conscious.  And, now, we are expanding our offerings to include, not just sweeteners and flavors, but also protein, fiber and antioxidant ingredients – all from the stevia plant.

* The data in this release reflects new product launches from the full calendar year 2018 compared to 2017, and was extracted from the Mintel Global New Products Database in February 2019.

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Media may direct inquiries to:

Carolyn Clark, Head of Global Marketing

Email: carolyn.clark@purecircle.com  Phone: +1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email: jackson.pillow@purecircle.com  Phone: +1 (630) 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it has been granted over 130 stevia-related patents with more than 250 applied for patents pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 350 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/