PureCircle Hosts Senior Government Officials At Its Malaysia Stevia Facility

by PureCircle | January 9, 2019 | News SHARE: 

Negeri Sembilan, Malaysia,  January 9, 2019 – PureCircle (LSE: PURE), the world’s leading producer and innovator of great-tasting stevia sweeteners, recently hosted YAB Tn. Haji Aminuddin Bin Harun Menteri Besar Negeri Sembilan DK and YB Datuk Ignatius Darell Leiking, Minister of International Trade and Industry in Malaysia, at its stevia plant in Malaysia. The visit provided the opportunity for PureCircle to demonstrate its commitment to innovate and produce the best tasting stevia ingredients, including the Reb M sweetener.  These stevia ingredients provide plant-based, sweetening and other solutions for the global and Malaysian food and beverage industries.

During the visit on Tuesday January 8th, 2019 PureCircle CEO Maga Malsagov spoke with the senior government officials and other key officials and stakeholders, addressing the challenges being faced by the food and beverage industry in Malaysia and globally.  He explained how PureCircle is working with companies to address the increasing incidences of obesity and diabetes among consumers. Malsagov was accompanied at the event welcoming the Malaysian officials by two long standing PureCircle shareholders: Tan Sri Wan Azmi and David Crichton-Watt.

Recently Malaysia passed new taxes on sugar. Stevia ingredients are a naturally-sourced, great-tasting, zero calorie alternative to sugar. PureCircle is the leader in this growing stevia ingredients business.

PureCircle’s investment of approximately MYR 200 million in Malaysia was inspired by Prime Minister Tun Dr. Mahathir Mohamad’s vision to support technologically driven companies in Malaysia 18 years ago. PureCircle now employs over 1,200 people globally of which 500 people in Malaysia and is the leading global producer of great-tasting stevia leaf ingredients. PureCircle CEO Malsagov said, “Today we are paying tribute to the Prime Minister’s vision.”

PureCircle’s innovations enable the company to significantly boost production of high-grade stevia sweeteners – like Reb M and Reb D — which have the most sugar-like taste and are highly sought after by bev erage and food companies.  That means we can supply stevia sweeteners in amounts food and beverage companies need as they expand use of stevia ingredients.  In addition, as the result of PureCircle’s innovation strength, the company also sells stevia-based flavour ingredients and plans to start the sale later this year of stevia-based: fiber, antioxidant and protein ingredients.

By way of background, the story of stevia is evolving.  Not long ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today we offer a range of stevia leaf sweetener ingredients, including Reb M, with sugar-like taste and zero calories. Food and beverage companies have an increasing need for just such an ingredient, because consumers, health experts and governments have become increasingly concerned about obesity and diabetes, and consumers have become increasingly health and wellness conscious.  Major food and beverage companies have introduced – and plan to introduce — multiple brands using the company’s stevia sweeteners.

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Media may direct inquiries to:

Carolyn Clark, Head of Global Marketing

Email:  carolyn.clark@purecircle.com  Phone: 1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email:  jackson.pillow@purecircle.com  Phone: +1 630 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it has been granted over 100 stevia-related patents with more than 250 applied for patents pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 350 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/