PureCircle Educates Food and Beverage Developers on the Advantages of Starleaf Stevia at American Food Innovate Summit

by PureCircle | March 28, 2018 | News SHARE: 

March 28, 2018 Chicago, Illinois  – Faith Son, Vice President of Marketing and Innovation at PureCircle, spoke about the benefits of working with PureCircle’s Starleaf stevia for food and beverage developers during the 10th annual American Food Innovate Summit held at the The Westin Chicago River North in Chicago, Illinois.

Son educated attendees on the advantages to formulating with non-GMO, naturally-sourced, zero-calorie Starleaf stevia sweeteners for sugar reductions of all levels. During the presentation, attendees were able to taste the difference these new, plant-based Starleaf stevia sweeteners have made in food and beverage applications.

Starleaf is PureCircle’s proprietary stevia plant that yields over 20 times more of the newest and best-tasting stevia leaf sweeteners than conventional stevia varieties. These stevia sweeteners make it far easier for food and beverage companies to deliver great-tasting, sugar-reduced and sugar-free products across a wide range of food and beverage categories with a plant-based sweetener.

American Food Innovate Summit overviews the latest global consumer trends related to achieving a cleaner label without sacrificing taste. Industry experts at leading food and beverage companies discussed innovation, formulation and consumer insights, R&D and technology.

PureCircle recently reported the use of stevia leaf sweetener in beverages and food products has continued to expand. Global launches of beverage and food products containing stevia have grown steadily since 2012, and in 2017 alone, increased more than +10% vs. 2016 according to Mintel Group Ltd. This is aligned with PureCircle’s plans to increase the planting and use of its proprietary Starleaf stevia leaf, to meet the increasing demand of food and beverage industries for the best-tasting, most sugar-like stevia sweeteners.

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Media Enquiries:

Carolyn Clark, Director of Global Marketing

Email:  carolyn.clark@purecircle.com  Phone: 1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email:  jackson.pillow@purecircle.com  Phone: +1 630 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200 pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/