PureCircle CEO Discusses Future of Stevia Ingredients at NYC Conference

by PureCircle | December 12, 2018 | News SHARE: 

Chicago, Illinois, December 12, 2018 – PureCircle (LSE: PURE), the world’s leading producer and innovator of great-tasting stevia sweeteners, discussed the latest breakthroughs and increased interest in stevia leaf ingredients at a recent New York conference. PureCircle CEO Maga Malsagov spoke with Beverage Digest Executive Editor Duane Stanford during the annual Beverage Digest Future Smarts Conference.

Malsagov provided details about PureCircle’s latest stevia leaf ingredients which include the most sought-after sweeteners and flavors from the stevia leaf.  Among some of the topics covered, he spoke about: how Reb M sweeteners are growing in popularity due to their great taste; how PureCircle’s innovation will help make even more efficient its production of its best tasting ingredients; and the differences in stevia sweeteners from various ingredient suppliers.

Last week PureCircle announced plans to commercialize protein, fiber and antioxidant ingredients from stevia. This new development — the production and sale of protein, fiber and antioxidants from stevia — will enable PureCircle to utilize much more of each stevia leaf.  As such, the company will be able to make each leaf “work harder.”

PureCircle provided conference attendees samplings of several zero-added-sugar products featuring Reb M as the principal sweetener.  They included ice cream, a variety of baked goods and several beverages including ready to drink iced coffee and tea, carbonated soft drinks and sparkling water.  Conference attendees appeared to enjoy these products.  Noted one attendee about the ice cream, “I can’t believe this doesn’t contain added sugar, it tastes so good.”

PureCircle is the leader in a growth business.  Globally, stevia use is growing.  New products launched globally with stevia posted a +27% increase in the first half of 2018 vs the comparable period in 2017, according to Mintel.  Recent PureCircle advances enable us to significantly boost production of high-grade stevia sweeteners – like Reb M and Reb D — which have the most sugar-like taste and are highly sought after by beverage and food companies.  That means we can supply stevia sweeteners in amounts that customers need as they expand use of stevia ingredients.

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Media may direct inquiries to:

Carolyn Clark, Head of Global Marketing

Email:  carolyn.clark@purecircle.com  Phone: 1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email:  jackson.pillow@purecircle.com  Phone: +1 630 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it has been granted over 100 stevia-related patents with more than 250 applied for patents pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 350 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/