PureCircle Reports Stevia Use in Beverages and Foods Expanding Rapidly

by PureCircle | August 31, 2017 | Consumer Insights SHARE: 

Mintel Provides Insights on New Product Launches

Coca-Cola Co, Danone, Kraft Heinz, Nestle, PepsiCo and Unilever Launch With Stevia

Kuala Lumpur, Malaysia, August 31, 2017 – PureCircle Ltd, the leading global innovator and supplier of stevia sweeteners, reports that the use of stevia in beverage and food products is expanding rapidly.

In the second quarter of 2017, the percentage of beverage and food products launched containing stevia increased +13% vs the comparable period in 2016. That data, and all data contained herein, is from Mintel Group Ltd, an independent data provider and market intelligence agency and has been commissioned by PureCircle Ltd*.

The companies launching these new products with stevia, according to Mintel, include: The Coca-Cola Company, Danone, Kraft Heinz, Nestle, PepsiCo and Unilever.

In the second quarter of this year, the percentage of food and beverage products with stevia launched globally by these companies plus others nearly doubled such products launched in the second quarter of 2012.

Looking at this second quarter data separately for beverages and foods, the percentage of global food introductions with stevia increased +57% from 2012 to 2017. The percentage of global beverage product introductions with stevia increased at an even greater rate, up +161% from 2012 to this year.

Looking at the different beverage and food categories, carbonated soft drinks accounted for 9% of global launches of products containing stevia in the second quarter of this year. Within the carbonated soft drink category, the percentage of products launched with stevia increased 27% between the second quarter of 2016 and 2017. Juice drinks with stevia launches also accounted for 9%, also posting a +27% increase.  The top-5 categories in terms of new product launches with stevia in Q2 2017 were: snacks, other beverages, carbonated soft drinks, dairy, and juice drinks. Among the categories posting the highest growth rates were “sugar and gum confectionery” with a +125% increase and “sports and energy drinks” with a +102% increase.

The new beverage and food product launches with stevia are occurring worldwide with all global regions participating. Of the total new food and beverage products launched with stevia in the second quarter of 2017, 40% of launches were in Asia Pacific, 21% in Europe, 19% in North America, 17% in Latin America, and 3% in Middle East Africa.

Mintel research also indicates that use of “natural origin” sweeteners is sharply on the rise. When looking at products launched globally with high intensity sweeteners (as defined by sucralose, aspartame, acesulfame potassium, and stevia), just 9% of products used stevia in 2010.  Acesulfame potassium (also known as ace-K), sucralose and aspartame dominated.

But much has changed. As of August, 2017, stevia was used in 27% of new products launched using high intensity sweeteners so far this year. Stevia was more widely used in those new product launches than aspartame.

PureCircle produces and sells a wide range of stevia-based sweeteners. Due largely to PureCircle’s research, development and innovation, its stevia-based sweeteners offer sugar- like taste and zero calories. These great-tasting, from-nature sweeteners — often used in combinations with each other — work well in many beverages and foods, providing value for beverage and food companies.

*The data used in this analysis was pulled from Mintel Global New Products Database (GNPD) on August 29, 2017

Media Enquiries:

For more information on PureCircle, stevia and sweeteners, and/or to arrange an interview, please contact:

Carolyn Clark, Director of Global Marketing at PureCircle carolyn.clark@purecircle.com

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high- quality, great-tasting innovative stevia
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200
  • PureCircle has offices around the world with the global headquarters in Kuala Lumpur,
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It recently completed the expansion of its Malaysian stevia extract facility, increasing its capacity to supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the
  • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and
  • For more information on the science of stevia, please visit http://globalsteviainstitute.com