PureCircle Launches Next Generation Stevia Leaf Sweeteners in Singapore

by PureCircle | March 20, 2019 | Featured, News SHARE: 

Reb M approval in key Asian market gives food 

and beverage firms access to great tasting stevia leaf ingredients

Chicago, Illinois March 20, 2019 – PureCircle (LSE: PURE), the world’s leading producer and innovator of stevia sweeteners, announces that it has received approval for expanded use and applications of its next generation stevia leaf sweetener — Reb M – in Singapore. This enables food and beverage companies to use this great-tasting ingredient in zero- and low-calorie products sold in Singapore.

The global demand for stevia is growing, as beverage and food companies increase use of the plant-based zero-calorie sweetener.  PureCircle, through its innovative work with stevia, has vastly increased its capacity to supply the new generation stevia sweeteners, like Reb M, to its customers at prices that are cost effective for them. All of PureCircle’s stevia sweeteners are plant-based and non-GMO certified.

The company will officially launch the expanded use of its Reb M stevia leaf sweetener in Singapore at Restaurant Asia in Singapore 21-23 March, 2019. PureCircle VP of Asia Pacific Navneet Singh and Chief Supply Chain Officer Gary Juncosa will present an in-depth look at stevia innovations and trends during a special presentation on 21 March from 3:30-4:15pm.

PureCircle will also discuss its participation in the 2022 mission to help eliminate 150 billion calories from the Singapore diet by replacing 10% per capita sugar consumption with stevia.

New generation stevia leaf sweeteners like Reb M allow great tasting experiences without the calories of sugar. At Restaurant Asia 2019, PureCircle will showcase a number of food and beverage products featuring Reb M as the principal sweetener.

Commenting on Singapore’s approval, PureCircle CEO Maga Malsagov said:

“Singapore’s approval to expand the use and application our Reb M stevia leaf sweetener enables us to even better capitalize on the growth opportunities in Asia created by our innovation and by the increasing demand for new generation stevia ingredients. It enables us to even better serve our customers by providing them with the best-tasting stevia leaf sweeteners and flavors at scale, and cost effectively.”

By way of background, the story of stevia is evolving.  Not long ago, it was viewed as a plant-based, zero-calorie, single-ingredient sweetener which worked well in some beverage and food applications. Today we offer a range of next generation stevia leaf sweeteners, including Reb M, which taste great and work well across multiple categories. These sweeteners help beverage and food companies increase their offerings of zero- and low-calorie products without sacrificing taste.

Recent PureCircle advances enable the company to significantly boost production of our next generation stevia sweeteners – like Reb M — which have the most sugar-like taste and are highly sought after by beverage and food companies.  This means PureCircle is able to supply stevia sweeteners in the amounts customers need as they expand use of stevia – and is able to do that cost effectively for them.

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Media may direct inquiries to:

Carolyn Clark, Head of Global Marketing

Email: carolyn.clark@purecircle.com  Phone: +1 (630) 517 0812

Jackson Pillow, Media Relations Manager

Email: jackson.pillow@purecircle.com  Phone: +1 (630) 256 8394

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it has been granted over 130 stevia-related patents with more than 250 applied for patents pending.
  • PureCircle has offices around the world with the global headquarters in Chicago, Illinois.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It completed expansion of its Malaysian stevia extract facility in March 2017, increasing its capacity to rapidly supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 350 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/