PureCircle Launches New Tool to Help Customers Formulate With Stevia for Optimum Taste

by PureCircle | September 12, 2017 | Featured, News SHARE: 

PureCircle’s Sigma-Xcelerator(SM) Offers Best Tasting Stevia Solutions with Reduced Development Times

Kuala Lumpur, Malaysia, September 12, 2017 – PureCircle (PURE.LSE), the world’s leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry, announces the launch of its new Sigma-Xcelerator(SM) product development tool. It enables PureCircle to provide custom stevia ingredient combinations which maximize product taste alongside other customer requirements, such as sugar reduction, speed to market, cost and solubility.

The stevia leaf contains over 40+ steviol glycosides, each with different performance attributes. That can make identifying the right combination of stevia ingredients for a specific product, time-consuming for a beverage or food company. Our new Sigma-Xcelerator(SM) tool facilitates that process, thereby shortening the time to achieve taste optimization, saving the customer money and getting its product on retailers’ shelves faster.

Using this new tool, PureCircle can now offer customers turnkey solutions which simplify their development work to achieve the most sugar-like taste in food and beverages. Powering this tool is PureCircle’s robust portfolio of stevia sweeteners and flavors, deep stevia expertise and strong analytics performed within an application matrix.  All of that enables us to identify ideal combinations of steviol glycosides which best meet a product’s taste and sugar reduction challenges.

This approach is what underlies the PureCircle Sigma Solutions, our successful combinations of key stevia glycosides designed to work with different categories. Sigma-Dairy, Sigma-Tea, and Sigma-Beverage have all been specifically tailored to achieve high performance in their respective categories. The Sigma-Xcelerator(SM) tool takes these Sigma Solutions one step further by developing a unique ingredient combination for a customer’s specific product and requirements.

Commenting, Faith Son Head of Marketing and Innovation said:

“The Sigma-Xcelerator(SM) tool provides individualized support for food and beverage companies by ultimately making stevia an easier ingredient to work with. This tool will simplify our clients’ product formulation work by reducing development time, allowing great-tasting products to come to market more quickly and efficiently. By combining the best-tasting stevia glycosides in varying amounts, we now understand how stevia sweeteners work best at achieving modest to deep sugar reduction levels, while enabling great taste in food and beverage products.”

Enquiries: 

 Investors/Analysts

 Magomet Malsagov, CEO

Email: malsagov@purecircle.com

Rakesh Sinha, CFO

Email: rakesh.sinha@purecircle.com

 Media

 Carolyn Clark, Director of Global Marketing

Email: carolyn.clark@purecircle.com

Phone: (630) 256-8394

Emma Kane (Redleaf), Media Relations

Email: media@purecircle.com

Phone: +44 (0)20 7382 4747

Notes to Editors

About PureCircle

  • PureCircle is the only company that combines advanced R&D with full vertical integration from farm to high-quality, great-tasting innovative stevia sweeteners.
  • The Company collaborates with farmers who grow the stevia plants and with food and beverage companies which seek to improve their low- and no-calorie formulations using a sweetener from plants.
  • PureCircle will continue to: lead in research, development and innovation; produce a growing supply of multiple varieties of stevia sweeteners with sugar-like taste, using all necessary and appropriate methods of production; and be a resource and innovation partner for food and beverage companies.
  • PureCircle stevia flavor modifiers work in synergy with sweeteners to improve the taste, mouthfeel and calorie profile, and enhance the cost effectiveness, of beverage and food products.
  • Founded in 2002, PureCircle is continually investing in breakthrough research and development and it currently has 72 stevia-related approved patents and 200 pending.
  • PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia.
  • To meet growing demand for stevia sweeteners, PureCircle is rapidly ramping up its supply capability. It recently completed the expansion of its Malaysian stevia extract facility, increasing its capacity to supply the newer and great-tasting specialty stevia sweeteners and helping provide ever-increasing value to its customers.
  • PureCircle’s shares are listed on the main market of the London Stock Exchange.
  • For more information, visit: purecircle.com

About stevia

  • Given the growing global concerns about obesity and diabetes, beverage and food companies are working responsibly to reduce sugar and calories in their products, responding to both consumers and health and wellness advocates. Sweeteners from the stevia plant offer sugar-like taste and are becoming an increasingly important tool for these companies.
  • Like sugar, stevia sweeteners are from plants. But unlike sugar, they enable low-calorie and zero-calorie formulations of beverages and foods.
  • Stevia leaf extract is a natural-based, zero calorie, high-intensity sweetener, used by global food and beverage companies as a great-tasting zero-calorie alternative to sugar and artificial sweeteners.
  • Stevia is a naturally sweet plant native to South America; today, it is grown around the world, notably in Kenya, China and the US.
  • The sweet-tasting parts of the stevia leaf are up to 400 times sweeter than sugar: stevia’s high-intensity sweetness means it requires far less water and land than sugar.
  • Research has shown that the molecules of the stevia leaf are present and unchanged in the dried stevia leaf, through the commercial extraction and purification process, and in the final stevia leaf extract product. All major global regulatory organisations, across 65 countries, have approved the use of high-purity stevia leaf extracts in food and beverages.
  • For more information on the science of stevia, please visit https://www.purecirclesteviainstitute.com/