PureCircle is the leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry. At PureCircle, we’ve dedicated our business to producing the best, natural origin, zero-calorie sweetener made from Starleaf stevia plants.

Click here to learn more about StarLeaf Stevia

Our Mission

Around the globe, consumers want more natural, healthy, sustainable ingredients: they want products that are good for them, their families and the planet. Our mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry.

Our Vision

Since our incorporation in 2001, PureCircle has focused exclusively on stevia. Our vision is to create a global natural ingredient market based on great-tasting stevia products.
PureCircle pioneered a vertically integrated supply chain for the stevia industry to make this vision a reality. Working with partners, customers, and suppliers, we are committed to delivering optimal taste, ensuring consumer acceptance, fostering ingredient advocacy and delivering scaled supply in a responsible, sustainable manner.
From reducing our impact on the environment through sustainable farming techniques, to educating the farmers and communities who grow it, this little plant has an incredible impact on the planet and the people it touches.

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