THIS IS OUR FOCUS

Our expertise has its roots in our proprietary stevia leaf.

Scientific Excellence

Stevia is all we do. From our proprietary leaf to our constant innovation, we grow and develop the best stevia combinations for your product. The knowledge and expertise that sits behind our 40 plus patents is what drives the next taste breakthrough with our customers. As we learn and discover the performance attributes of novel glycosides, we have the expertise to take these discoveries from less than 1% of the leaf to a commercially viable product that can change the taste outcome of your next product. Join our Innovation Blog to learn more.

Application Leadership

Partner with the stevia experts to optimize taste, no matter the challenge.

Centers Of Excellence

Certain applications come with certain demands. We have experts in carbonated soft drinks, dairy, teas, and juices to guide you toward the ideal formulation.

PureCircle University

Your access to hands-on collaboration and personal support to help you fully take advantage of stevia
formulation opportunities

Stevia Education

Leverage an array of tools and proprietary programs to support your next product launch.

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PureCircle Insights Group

Access the world’s largest database on consumers’ perceptions and attitudes on stevia.

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PureCircle Trustmark

Communicate quality with our symbol of stevia excellence.

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Global Stevia Institute

Learn about stevia’s health and safety resources for consumers and health professionals.