Purecircle Insights Group

PureCircle Insights Group is your access to proprietary research that can help answer your top consumer driven questions like:

  • What are current stevia trends in the marketplace?
  • What do consumers think about stevia?
  • How does adding stevia impact purchase intent?
  • How should I communicate stevia to consumers?
  • What are examples of successful brands?

Stevia Purecircle Trustmark

The Stevia PureCircle Trustmark provides consumers reassurance of quality and traceability. It also offers consumers an interactive, educational experience to further their understanding of stevia. The use of the Stevia PureCircle Trustmark has grown steadily to more than 30 countries. It is easy to integrate into any of your marketing touch points, such as print ads, on-pack communication, social media and more.

PureCircle Stevia InstituteSM

PureCircle Stevia Institute’sSM (PCSI) mission is to advance balanced research on stevia’s benefits and science related to health and nutrition, agriculture, ingredient functionality and taste. PCSI provides science-based information for scientists, health professionals and consumers alike.

Visit PureCircle Stevia Institute »

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Insights & Resources:

  • Sweet In So Many Ways

    The leaf of the stevia plant adds a naturally sweet taste to the food and drinks you love. And has the power to bring good to the land where it’s grown, the farmers who nurture it and the health of the world. Version en españolRead More »

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