IT ALL STARTS WITH ONE SMALL LEAF

Weaving the Goodness of Stevia Throughout Our Journey

The goodness of stevia starts with the leaf. Because the leaf is 200-350 times sweeter than sugar, a little goes a long way. This means that you only need 1/5th of the land to provide the same amount of sweetness as you would with other natural sweeteners made from sugar cane or corn. Less land means less water and less energy. From the start, our goal was to build on the notion of small footprint, big impact. So we designed a business model that integrated sustainability from the seed to the farmers to our sweeteners and flavors.

Our Sustainability Vision

Our vision is to achieve a cumulative reduction of the impact that the food and beverage industry has on the environment and global caloric intake. We have laid out the industry’s first 2020 sustainable goals with a commitment to reduce:

1 million metric tons of carbon
2 trillion liters of water
13 trillion calories

Find out more with our sustainability materials.

Help Us Empower Farmers

We have adopted a sustainable agricultural policy that supports 25,000 farmers through our fair market policy. We train small-scale stevia farmers throughout the world on issues including food security, waste reduction, biodiversity and more. We also work to provide micro financing to our farmer partners.

Join Our Effort to Fight Obesity

Since 2011, we have provided enough stevia to eliminate 1.3 trillion calories from global diets. Together, with our customers, consumers can maintain the tastes they love while reducing calories. Our focus on innovative stevia sweeteners and flavors will provide an even greater selection of reduced calorie foods and beverages that are naturally sweetened.

Reducing The Carbon and Water Footprint

Because of our unwavering commitment to the environment, we produce our stevia ingredients in a manner that has a dramatically lower carbon and water footprint than other sweeteners. Our large-scale recycling and treatment plant reuses a high percentage of water. By converting plant waste into organic fertilizer, we also help reduce the carbon footprint.

Pure Circle Carbon and Water Footprint