13-July-2012, FoodNavigator-USA.com: Combining different sweet components from the stevia leaf – in a similar way to combining artificial sweeteners – may be the next step toward improving the flavor of stevia-sweetened products, says PureCircle’s VP of Global Marketing and Innovation, Jason Hecker.
18-April-2012, FoodNavigator-USA.com: Stevia supplier PureCircle has released an analysis of its carbon and water use throughout the supply chain, which it claims could help food and beverage manufacturers to meet their own sustainability targets. PureCircle's Ajay Chandran talks with Carolyn Scott-Thomas about stevia sustainability in a podcast interview.
6-February-2012, National Public Radio: The growing success of stevia and stevia farming in California, by PureCircle partner S&W Seed Company, are featured on Morning Edition. Sidd Purkayastha, VP Global Technical Development & Support, comments on how innovative steviol glycoside combinations can lead to stevia that tastes more similar to sugar.
5-Jan-2012, FoodBev.com: Jason Hecker, VP Global Marketing & Innovation for PureCircle, talks to Claire Phoenix about how stevia is being used in the food and beverage industry and the significance of PureCircle's supply chain ownership in a podcast interview.
7-Dec-2011, EuroMonitor Global Market Research: Analyst insights report that beverages sweetened with stevia have improved from past formulations associated with a bitter aftertaste. Sidd Purkayastha, PhD, Vice President of Global Technical Development & Support, PureCircle comments on the market positioning of newly approved stevia as a natural sweetener for Europe.
30-Nov-2011, Just-Food: Stevia was one of the key topics that appeared to be at the forefront of exhibitors' minds as just-food toured this year's Food Ingredients Europe trade show.
23-Nov-2011, Food Navigator, Stevia Special Edition Series: Greater ownership and management of the stevia supply chain has helped to build a system that is sustainable, responsible, and scalable, say leading global suppliers PureCircle and Cargill.
22-Nov-2011, Food-Navigator, Stevia Special Edition: In-depth understanding of how stevia works with different flavour systems, bulking agents, and other ingredients is required to optimise NPD or reformulation of existing food and drinks using the natural sweetener.
14-Nov-2011, Food Navigator: Leading global stevia supplier PureCircle has hailed as a milestone the long-awaited EU approval of steviol glycosides, with regulation adopted by the Commission on 11 November.
7-Nov-2011, Food Navigator: When it comes to developing and launching stevia products, European manufacturers can learn a lot from the successes achieved by their US and global counterparts, according the one industry expert.
10-Nov-2011, Nutritional Outlook, As a stevia supplier committed to community reinvestment, PureCircle is partnering with the non-profit organization AMIGOS to support local communities in San Pedro, Paraguay.
4-Nov-2011, FoodBev: PureCircle has announced that its stevia ingredient sales have now crossed a new threshold in terms of the calories that can be withdrawn from consumer diets. The company estimates it has now sold enough stevia (which contains zero calories) to eliminate one-trillion calories from diets.