PureCircle welcomes final approval of stevia in Canada

2012-Dec-03 PureCircle welcomes the final approval of the Health Canada authorizing the use of stevia in foods and beverages in Canada. The regulation was published as a Notice of Modification to the List of Permitted Sweeteners on November 30, 2012 and went into force upon publication. The company was instrumental in the approval of the natural, no calorie sweetener as a food additive, taking a leadership role to apply and define regulatory approval of steviol glycosides with Health Canada.

PureCircle Receives New Notice of Allowance for Patent Application Related to its Proprietary Natural Flavors

16-August-2012  PureCircle announces it has received a Notice of Allowance from the U.S. Patent and Trademark Office for a patent application pertaining to the company's growing line of natural flavors. The notice of allowance is a milestone element for global protection of PureCircle's intellectual property, covering the unique know-how achieved in PureCircle's proprietary natural flavor manufacturing. 

PureCircle Receives Notice of Patent Protection for its Commercially Cultivated Leaf

2-August-2012  PureCircle has received a Notice of Allowance from the U.S. Patent and Trademark Office for its plant patent application for a new high yield variety of stevia, commercially grown by PureCircle in several global markets, including Paraguay and Kenya. The Notice of Allowance is related to a new variety of the Stevia rebaudiana Bertoni plant with a high content of steviol glycosides, the sweet components of the stevia plant extracted to produce high purity stevia ingredients. 

PureCircle reaches new stevia leaf milestone on path to supply chain globalization

26-July-2012  PureCircle, the world’s leading producer and marketer of high purity stevia ingredients announced today that it has reached a major milestone in the global expansion of its supply chain reach. veral recent commercial scale shipments of stevia leaf have marked successful stevia cultivation and sourcing operations for PureCircle in Paraguay, Kenya and the United States.

PureCircle releases details of stevia industry’s first published farm to sweetener carbon and water footprint

11-April-2012  PureCircle released the industry’s first published farm to sweetener carbon and water footprint, covering each stage of the company’s vertically integrated supply chain. The results reveal that PureCircle’s stevia sweeteners can help manufacturers significantly reduce carbon and water footprints in food and beverage reformulations.

Mining the stevia leaf: ‘Reb A purity is the old way of thinking’

13-July-2012, FoodNavigator-USA.com:  Combining different sweet components from the stevia leaf – in a similar way to combining artificial sweeteners – may be the next step toward improving the flavor of stevia-sweetened products, says PureCircle’s VP of Global Marketing and Innovation, Jason Hecker.

PureCircle Outlines its Carbon and Water Footprint

18-April-2012, FoodNavigator-USA.com: Stevia supplier PureCircle has released an analysis of its carbon and water use throughout the supply chain, which it claims could help food and beverage manufacturers to meet their own sustainability targets.  PureCircle's Ajay Chandran talks with Carolyn Scott-Thomas about stevia sustainability in a podcast interview.  

California's Stevia Growers Bet On Fast Track To Sweetener Success

6-February-2012, National Public Radio: The growing success of stevia  and stevia farming in California, by PureCircle partner S&W Seed Company, are featured on Morning Edition.  Sidd Purkayastha, VP Global Technical Development & Support, comments on how innovative steviol glycoside combinations can lead to stevia that tastes more similar to sugar.

PureCircle’s Jason Hecker on how stevia is being utilised

5-Jan-2012, FoodBev.com:  Jason Hecker, VP Global Marketing & Innovation for PureCircle, talks to Claire Phoenix about how stevia is being used in the food and beverage industry and the significance of PureCircle's supply chain ownership in a podcast interview.

Stevia-Containing Beverages No Longer Have a Bitter Aftertaste

7-Dec-2011, EuroMonitor Global Market Research:  Analyst insights report that beverages sweetened with stevia have improved from past formulations associated with a bitter aftertaste. Sidd Purkayastha, PhD, Vice President of Global Technical Development & Support, PureCircle comments on the market positioning of newly approved stevia as a natural sweetener for Europe.