Magomet Malsagov, chief executive of PureCircle, says the natural sweetener provider was cash flow positive during the first half of its fiscal year for the first time.
Global Stevia Market 2016-2020 with Cargill, PureCircle, GLG Life Tech & Tate & Lyle Hitting the Sweet Spot
The global stevia market to grow at a CAGR of 8.82% during the period 2016-2020.
Stevia is closing in on mainstream acceptance as a non-caloric sweetener, but the product will need additional innovation before it is fully accepted by consumers.
Dicovered more than two centuries ago in South America, the stevia plant has a naturally increase sweet taste and zero calories. Its extract has been commercially used in beverages for a number of years.
While stevia, a natural sweetener, is not yet widely known in the US, the product may benefit from consumers demanding healthier products.
PureCircle said the Indian market is now open to the high purity stevia sweetener after the product received the regulatory green light.
Stevia extracted from the leaf can be scaled up to compete with other methods – and is more in line with consumer perceptions of stevia’s naturalness, say researchers and industry.
PureCircle, Inc. said it will receive a U.S. patent pertaining to the use of rebaudioside M (Reb M) in beverage applications. Reb M, a steviol glycoside, is extracted from the stevia leaf.
Stevia market proving a sweet spot for PureCircle
A global boom in stevia leaves Malaysian supplier PureCircle on track to hit a net profit increase of 73% for this financial year compared to last.
Just around the corner from McDonald’s headquarters in Oak Brook, in a lab equipped with an “electronic tongue,” a half-dozen PureCircle scientists are trying to come up with just the right tastes for everything from soft drinks to dairy products.
Pure Circle is close to signing an agreement with the Kiambu County Government that will see them work together to boost stevia crop production in the Kenyan region.