The PureCircle Difference

PureCircle is unique in its ability to produce purified stevia at high quality, in the high quantity, and with the high reliability and tight product specifications required by food and beverage companies worldwide.

We have identified the six most important elements necessary to make stevia a mainstream sweetening ingredient for global manufacturers.

1. Integrated Supply Chain – Control every aspect of the supply chain, from leaf to finished stevia ingredients, to produce the highest quality product.
2. Global Scale & Diversification – Invest in resources and education to increase the scale and diversification of stevia growing areas globally to reduce transportation costs and bring stevia production closer to food and beverage manufacturers.
3. Proprietary Leaf – Increasing stevia yield through proprietary leaf varieties to increase efficiencies and lower costs.
4. Advanced Technology – Continuous innovation and unique process technology to identify, separate and purify the best tasting steviol glycosides to pharmaceutical levels of purity on a reliable and consistent basis.
5. Application & Formulation Development – Offer a vast portfolio of stevia sweetening ingredients to meet the category specific and targeted calorie reduction levels necessary for global food and beverages manufacturers.
6. PureCircle Insights Group™ - Invest in extensive proprietary qualitative and quantitative research to answer the questions that matter most to our customers.