Our Mission

Our mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry.

Our Vision

Our vision is to lead the global expansion of stevia as the next mass volume natural sweetener.

• Great taste
• Economic pricing
• Scalable supply
• Sustainable supply

Only sugar, corn and stevia fulfill these four criteria. Of these, stevia alone has the added advantage of contributing no calories to foods and beverages and has a zero glycemic load - making it safe for diabetics. Additionally, stevia has the benefit of having excellent application synergies with sugar and corn as well as cost advantages that can offset sugar and corn sweetener input costs.

As the industry leader in stevia with clear production scale and efficiency advantages, PureCircle is positioned to supply high purity stevia in high volume quantities at competitive pricing to global food and beverage manufacturers. And in today’s market place, where consumers are requiring healthier, more natural choices and manufacturers are looking to meet this demand while continually driving cost efficiencies, stevia is a clear solution.