Discover 2016 Stevia Market Trends to Inspire Your Next Innovation

Discover 2016 Stevia Market Trends to Inspire Your Next Innovation

Learn about the latest innovation trends with stevia in 2016. See how stevia is transforming key categories and gain insight into opportunities for your innovation pipeline. For a more in-depth review of your category, reach out to your PureCircle lead to connect with our insights team for a deeper dive....
PureCircle shipments cleared, reaffirming company’s proper labor policies

PureCircle shipments cleared, reaffirming company’s proper labor policies

U.S. Customs and Border Protection (CBP) have confirmed that they removed PureCircle from the Withhold Release Order (“WRO”) on stevia and its derivatives.  All PureCircle shipments have been released and business will fully resume on a regular basis in the United States. PureCircle shipments were detained based on inaccurate allegations that they contained stevia that was produced using forced labor. PureCircle was removed from WRO and shipments were released after CBP review of substantial, detailed documentation from PureCircle, including independent, third-party verifications. “We fully support CBP’s commitment to ensuring that forced labor is never used in the production of any of our products imported into the USA,” said PureCircle CEO Magomet Malsagov. “We are pleased that this matter has been rigorously investigated and that PureCircle has been cleared by the CBP. This experience has only reinforced our commitment to human rights and fair labor practices in any of our markets as well as strengthened our capabilities in providing traceability and transparency as the stevia industry’s only vertically integrated natural supply chain. “ In response to questions by CBP, PureCircle provided extensive documentation including: Bureau Veritas (independent, 3rdparty) Audit Report on Labor Practices & Supply Chain Relationship – China which found: No evidence of force, bonded or involuntary prison labor Proper procedure of assessing suppliers Proper traceability systems in place to trace each batch of extract produced to leaf supplier SEDEXMembers Ethical Trade Audit (SMETA) which found: No forced, bonded or involuntary prison labor Conformance with regulations regarding Employment Freely Chosen, Child Labor, Regular Employment PureCircle Global Labor Policyand Supplier Code of Conduct, which explicitly prohibits the use of forced labor in any part...
Updated PureCircle Statement on Product Hold 1/10/17

Updated PureCircle Statement on Product Hold 1/10/17

U.S. Customs and Border Protection (CBP) have released PureCircle shipments that had been previously withheld from entry into the U.S., based on inaccurate allegations that they contained stevia that was produced using forced labor. The shipments were released after CBP review of substantial, detailed traceability documentation provided by PureCircle, including independent, third-party verifications.   “We fully support CBP’s commitment to ensuring that fair labor practices have been used in the production of any product entering the United States,” said PureCircle’s CEO Magomet Malsagov. “PureCircle is committed to human rights and fair labor practices globally in all parts of its business and supply chain. We operate a robust system of checks and balances to ensure that all our suppliers adhere to a strict Supplier Code of Conduct. We are pleased that the CBP has confirmed that PureCircle’s shipments are compliant with the law and have been released. Stevia is an important alternative to sugar in the global fight against obesity. We remain committed to our stated mission of encouraging healthier diets around the world through the supply of natural ingredients to the global food and beverage industry.” In response to questions by CBP, PureCircle provided documentation including: Bureau Veritas (independent, 3rdparty) Audit Report on Labor Practices & Supply Chain Relationship – China which found: No evidence of force, bonded or involuntary prison labor Proper procedure of assessing suppliers Proper traceability systems in place to trace each batch of extract produced to leaf supplier SEDEX Members Ethical Trade Audit (SMETA) which found: No forced, bonded or involuntary prison labor Conformance with regulations regarding Employment Freely Chosen, Child Labor, Regular Employment PureCircle Global Labor Policy and Supplier Code...
Catch Up On Trends In The Juice Category By Reducing Sugar

Catch Up On Trends In The Juice Category By Reducing Sugar

Clean label, less sugar, and simple, functional ingredients continue to be trends for the juice category. Let PureCircle be your guide when tapping into these trends and achieve a great tasting product without all of the added sugar.  Our product formulators know all the tricks to making low to no sugar juice products that your consumers can feel good about. See our tips for working with juice and stevia below and contact us at info@purecircle.com if you have any...
New Processing Plant Built To Double PureCircle’s Stevia Production

New Processing Plant Built To Double PureCircle’s Stevia Production

Expected To Open In 2017, Will Have Line Dedicated To High-Demand Ingredients  Sept. 21, 2016 – Oak Brook, Ill. – To prepare for the continued demand for stevia ingredients, PureCircle announced today that it is building a new processing plant that will double the company’s capacity to produce its proprietary stevia leaf extract and have a line specifically designed and built for the Zeta Family ingredients. The Zeta ingredients are comprised of steviol glycosides, such as Reb M, with the most sugar-like taste and allow for the deepest calorie reductions. Once complete, the plant is expected to increase PureCircle’s stevia leaf extract output by 50 percent and has the potential to double the company’s stevia production capacity moving forward. “We are extremely excited about bringing this new plant online because the demand for stevia has increased dramatically over the last six years,” said PureCircle’s Chief Commercial Officer Jason Hecker. “More specifically, the demand for PureCircle’s Zeta ingredients has grown exponentially. This plant will allow us to support the stevia industry in a way that is unmatched by other suppliers. The output ensures that our customers will have a steady supply of sustainable stevia and will be able to formulate their products with the best tasting stevia in the marketplace.” The new plant will help to support PureCircle’s fully integrated supply chain and agricultural plans throughout the world, which were announced in July. These plans include an additional investment of $100 million in the PureCircle Agronomy Program resulting in a 10,000 hectare pipeline that will provide customers with year-round access to the highest quality stevia leaf extract. “We are really...
Kenya Farmers Explain Why Stevia Makes Life Sweet

Kenya Farmers Explain Why Stevia Makes Life Sweet

It’s almost time to harvest stevia in Kenya, a practice which happens three times a year due to the country’s perfect mixture of sandy oil and hot weather. In the video below, some of the farmers in Kenya explain exactly how they know when it is time to harvest, how they dry the leaves and why PureCircle stevia is the right crop for them....