Discover 2016 Stevia Market Trends to Inspire Your Next Innovation

Discover 2016 Stevia Market Trends to Inspire Your Next Innovation

Learn about the latest innovation trends with stevia in 2016. See how stevia is transforming key categories and gain insight into opportunities for your innovation pipeline. For a more in-depth review of your category, reach out to your PureCircle lead to connect with our insights team for a deeper dive....
Catch Up On Trends In The Juice Category By Reducing Sugar

Catch Up On Trends In The Juice Category By Reducing Sugar

Clean label, less sugar, and simple, functional ingredients continue to be trends for the juice category. Let PureCircle be your guide when tapping into these trends and achieve a great tasting product without all of the added sugar.  Our product formulators know all the tricks to making low to no sugar juice products that your consumers can feel good about. See our tips for working with juice and stevia below and contact us at info@purecircle.com if you have any...
PureCircle Shares The Top 10 Consumer Insights From India

PureCircle Shares The Top 10 Consumer Insights From India

With India’s recent approval of stevia, PureCircle took a deep dive into the marketplace to understand the Indian consumers’ thoughts around this zero-calorie sweetener. From awareness to purchase intent and parents’ sweet desires, here’s a snapshot of what we found. For the full study results and specific category insights, reach out to your local sales...
Stevia Continues To Climb In 2015

Stevia Continues To Climb In 2015

Stevia continued to gain momentum in 2015 as a go-to sweetening ingredient for food and beverage products with more than 2,500 new or reformulated products including the ingredient. In fact, the beverage category has seen an almost 40 percent increase in launches over the last five years and food category launches have increased by almost 30 percent. PureCircle expects this growth trend to continue as more and more products reformulate to lower total sugars or calories and as consumers continue to seek out products with more natural ingredients. Regionally, all areas of the world saw an increase in product launches with stevia as well with Europe boasting a 73 percent increase over the last five years. “For 2015, growth of stevia launches in Europe was driven by very high profile activity in the beverage category,” said PureCircle’s Europe Marketing Manager Olivier Kutz. “This is reflected in the top launch categories, as Carbonated Soft Drinks, Ready to Drink Tea and Juice Drink collectively represent over one third of launches – but Confectionery (sweet and chocolate), as well as Dairy are gradually catching up.” The Snack Category continues to lead the way in growth with Other Beverages ( protein drinks, meal replacements, etc.) in second place and the Dairy Category rounding out the top three. For more information on how you can use stevia in your products, please contact your local sales representative or...
Latest Stevia Insights From Brazil As Market Opens Up For Sweetener Blends In Beverages

Latest Stevia Insights From Brazil As Market Opens Up For Sweetener Blends In Beverages

With the recent regulation change in the Brazil market that now allows sugar to be blended with other low-or-no calorie sweeteners in non-alcoholic beverages, the PureCircle Insights Group took a deep dive into that marketplace to understand consumers’ thoughts around sugar, stevia and other sweeteners. Here’s a snapshot of the findings. For more information on this study, please contact your local sales representative or info.usa@purecircle.com....