Discover 2016 Stevia Market Trends to Inspire Your Next Innovation

Discover 2016 Stevia Market Trends to Inspire Your Next Innovation

Learn about the latest innovation trends with stevia in 2016. See how stevia is transforming key categories and gain insight into opportunities for your innovation pipeline. For a more in-depth review of your category, reach out to your PureCircle lead to connect with our insights team for a deeper dive....
Hitting The Sweet Spot: Benefits Of Formulating With Stevia In Tea

Hitting The Sweet Spot: Benefits Of Formulating With Stevia In Tea

Tea is a much loved drink around the world and has been for centuries. It has transcended different cultures and has become one of the largest beverage categories today. Whether you like it hot or cold, sweetening tea is a must for some consumers. Options to sweeten tea beverages, either at home or in Ready-To-Drink form, are vast from sugar to fruit extracts to artificial sweeteners. When sweetening this beloved drink with stevia, our product developer can help you hit the sweet spot for your product. Learn more with our Tea Technical Summary...
PureCircle Wins Prestigious Sustainability Award During Global Dairy Congress

PureCircle Wins Prestigious Sustainability Award During Global Dairy Congress

PureCircle received the World Dairy Innovation Award for Best Environmental Sustainability Initiative from FoodBev Media, which recognizes the company’s pioneering work integrating sustainable practices into every stage of its vertical stevia supply chain. The company was presented with the award during the gala dinner at the 8th Global Dairy Congress in Istanbul yesterday, and PureCircle’s Corporate Sustainability Director Ajay Chandran expressed his gratitude while explaining that the company’s goals also keep the planet’s health in mind. “Our mission is to mainstream stevia as the next natural origin sweetener for food and beverage products worldwide,” Chandran said. “We’re delighted and grateful to be recognized for our sustainability efforts. But more importantly, we want to set an example for the wider stevia and ingredient industry to follow—one that respects people and the planet, while protecting long term profits.” Beginning with a vision PureCircle took a leadership role in the emerging category of high-purity stevia ingredients when it embedded principles of sustainability into all aspects of its supply chain—from farming to extraction and purification. At each stage of its supply chain, PureCircle has forged industry-leading practices. Working with 25,000 independent farmers across four continents, the company supports sustainable agricultural practices—including safe agrochemical use and water and land conservation. Stevia growth uses a third or less of the land needed for other ‘sweet’ crops. Not only has PureCircle initiated the first industry ‘Calorie Footprint’; it was the first company in the category to publish its carbon and water footprint. These practices were woven into the company’s 2020 sustainability goals, which are to reduce its carbon intensity by 20 percent from its 2011 baseline...
PureCircle names Jordi Ferre to newly created post of Chief Operating Officer

PureCircle names Jordi Ferre to newly created post of Chief Operating Officer

New position established as company prepares for global growth, mainstreaming of stevia Oak Brook, IL—June 17, 2014—Magomet Malsagov, CEO of PureCircle, the leading global producer and marketer of high-purity stevia products, announced the appointment of Jordi Ferre to the newly established position of Chief Operating Officer for the company. In this role, Mr. Ferre reports to CEO Magomet Malsagov and will be driving the optimization and management of the company’s global operations. This covers everything from leaf sourcing to manufacturing and commercial endeavors. “Having Jordi in this role will strengthen the corporate team as we align ourselves for further global growth,” said Mr. Malsagov. “It has always been our vision for stevia to become a mainstream sweetener for food and beverage products around the world. To achieve this vision, we need a consistent and ample leaf supply, the infrastructure to produce and deliver natural sweeteners and flavors, and excellent customer service. This will ensure our naturally-sourced stevia is readily available to the market. We believe stevia will help transform “regular” products, giving them a new, lower caloric norm.” Jordi Ferre brings more than 20 years international experience in the food and beverage industry to his new position, including since 2008 leadership of the PureCircle Commercial Division, based in the United States. He was instrumental in building and shaping the division, beginning with the launch of Reb A into the U.S., and accompanied by the expansion and establishment of a global organization, which evolved into a solutions selling provider. “For the past five years, we’ve been working on improving stevia economics, taste and supply chain scalability and sustainability to make...
PureCircle welcomes final approval of stevia in Canada

PureCircle welcomes final approval of stevia in Canada

PureCircle, the world’s leading producer and marketer of high purity stevia products welcomes the final approval of the Health Canada authorizing the use of stevia in foods and beverages in Canada. PureCircle was instrumental in the approval of the natural, no calorie sweetener as a food additive, taking a leadership role to apply and define regulatory approval of steviol glycosides with Health Canada. Prior to its November 30th approval, stevia was only available as a Natural Health Product, and not permitted for use as a food additive in foods and beverages in Canada. The food additive approval follows Health Canada’s evaluation of the extensive data supporting the safety and efficacy of steviol glycosides as a sweetener for food and beverages. “After two years of working with Health Canada and other industry members, we’re happy to welcome stevia’s approval. Stevia will play an important role in addressing consumer interest in lower calorie products and natural ingredients, as well as to help offset rising commodity costs for our customers,” comments Sidd Purkayastha, Vice President Business Development and Regulatory Affairs, PureCircle Limited. The regulation permitting the use of steviol glycosides as a food additive has now been published as a Notice of Modification to the List of Permitted Sweeteners. The modification came into force on November 30th 2012, the day of publication allowing for sale of products formulated with steviol glycosides immediately. Food and Beverages sweetened with stevia are increasingly being launched around the world, from beverages to dairy to confections. Stevia has been approved in most major markets, and is met with growing consumer awareness. In Canada, steviol glycosides can be...