GETTING TO GREAT TASTE

Meet evolving tastes and demands with our broad range of proprietary stevia sweeteners and flavors. The 17 stevia ingredients in our portfolio extend well beyond Reb A to meet your development needs and help create total solutions for your products.

THIS LEAF IS POWERFUL

The goodness of stevia goes well beyond taste. We weave it into every step of our journey with you: from our investment in rural farming communities to a reduction in the carbon and water footprint to helping combat the threat of obesity.

NEWS, IDEAS AND INNOVATIONS

Global Stevia Leader PureCircle Announces Plans To Invest In India

April 12, 2016 – New Delhi, India – PureCircle, the world’s leading producer of high-purity stevia ingredients for the global food and beverage industry, announced plans today to invest in India’s stevia infrastructure over the next five years. The company plans to partner with thousands of Indian farmers to plant 5,000 hectares of stevia and eventually build a stevia processing facility in India. “Our investment in India signals the huge potential we see in this market for stevia as a sweetener and as an agricultural commodity,” said Jason Hecker, PureCircle’s President of Group Sales and Marketing. “We believe this plant can not only help farmers in the region earn extra income, but also help to naturally reduce calories for Indian consumers while maintaining the sweet tastes they want.” India is the last major market to approve stevia leaf extract as a sweetener, opening the doors for PureCircle investment. This highlights PureCircle’s ongoing commitment to the PureCircle Stevia Agronomy Program and to working directly with farmers. The agronomy program provides farmers with a contract that states a fixed priced for the stevia they produce and teaches them how to grow the plant sustainably. Indian farmers that grow PureCircle stevia on one hectare of land can expect to yield an income of about 400,000 Rupees per year. Early agricultural trials are already underway in Punjab, Uttar Pradesh, Tamil Nadu, Jharkhand and Madhya Pradesh. “Stevia, also called Meethi Tulsi and Meethi Patti by Indian farmers, is the perfect ingredient for India due to its natural and herbal origins,” said Ajay Chandran, Senior Director for South Asia Region. “Across the globe, PureCircle’s portfolio... read more

YOUR GUIDE TO HEALTH SCIENCE RESOURCES

The Global Stevia Institute engages with scientific experts around the world to provide comprehensive stevia information to influencers and consumers alike. Visit the website to access digital resources on everything from detailed studies on stevia’s safety and health benefits to great tasting recipes.