GETTING TO GREAT TASTE

Meet evolving tastes and demands with our broad range of proprietary stevia sweeteners and flavors. The 17 stevia ingredients in our portfolio extend well beyond Reb A to meet your development needs and help create total solutions for your products.

THIS LEAF IS POWERFUL

The goodness of stevia goes well beyond taste. We weave it into every step of our journey with you: from our investment in rural farming communities to a reduction in the carbon and water footprint to helping combat the threat of obesity.

NEWS, IDEAS AND INNOVATIONS

Stevia: Scaling To Great Taste

As the global leader in stevia production, PureCircle has a legacy of leadership when it comes to growing and understanding stevia. As a result, the company knows more about the stevia plant than any other stevia producer and uses this expertise to extract the best tasting steviol glycosides from the leaf. Through the PureCircle Stevia Agronomy Program, the company is now able to produce new stevia varieties that include increased amounts of rare, sugar-like steviol glycosides. Learn more about the journey to great taste... read more

PureCircle® Hails Reb M Approval Milestone in Europe

PureCircle, the world’s leading producer and marketer of high purity stevia ingredients, hails the recent European Food Safety Authority (EFSA) conclusion that rebaudioside M (Reb M) can now be included as a stevia sweetener in Europe for stevia extracts from the Stevia rebaudiana Bertoni plant.

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YOUR GUIDE TO HEALTH SCIENCE RESOURCES

The Global Stevia Institute engages with scientific experts around the world to provide comprehensive stevia information to influencers and consumers alike. Visit the website to access digital resources on everything from detailed studies on stevia’s safety and health benefits to great tasting recipes.